How Nas Influenced Royce Da 5’9 To Let Fans Own A Piece Of ‘Caterpillar’ Featuring Eminem

HipHop News Posted on July 3, 2022 at 5:00am

How Nas Influenced Royce Da 5’9 To Let Fans Own A Piece Of ‘Caterpillar’ Featuring Eminem

The Motor City MC tells HipHopDX it sold out in 30 minutes.

Exclusive – Royce Da 5’9 is a student of Hip Hop culture, first and foremost. Along his journey, he’s contributed a stellar body of work, including 2020’s Grammy Award-nominated album The Allegory. The 22-track project boasted appearances from Benny The Butcher, Conway The Machine, KXNG Crooked, CyHi The Prynce, DJ Premier and Vince Staples, among others.

It also featured an uncredited contribution from his longtime friend and Bad Meets Evil co-conspirator Eminem. The two Motor City natives have consistently appeared on each other’s endeavors and now, fans can own part of Royce Da 5’9’s Book of Ryan single “Caterpillar” featuring Eminem and King Green. Released in 2018, the song has amassed over 61 million YouTube views and peaked at No. 13 on the Billboard Bubbling Under Hot 100 Singles chart.

In partnership with music royalty marketplace Royal, Nickel Nine has given fans the opportunity to purchase streaming royalty rights to “Caterpillar” that will generate payouts as the song is streamed. In sharing ownership of his music with fans, Royce joins artists such as Nas, Big Boi, Logic, Diplo and Joyner Lucas in rewriting the decades-old rules of the music industry. Historically, this type of music ownership and investment has been limited to record labels and private equity groups.

By allowing fans to invest directly in the artists and songs they believe in, Royal is empowering artists and creating a new relationship between musicians and their supporters, providing greater autonomy from the institutions that have historically dominated the industry.

“I regained ownership from a lot of my masters, going back to the early 2000s,” Royce told HipHopDX in a recent interview. “I am really, really, really proud of that. This is more of a cultural thing than it is a business play. This is me being proactive with just taking steps with things that I’m interested in.

“I feel like it’s the perfect time to

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